By Terry Dean

I use a lot of paid advertising such as Pay-per-click search engines, ezine solo ads, banner advertising, co-registrations, and more.

These types of paid ads generate huge profits for me every single month.

I'm not afraid of spending money on advertising, because it's profitable for me a majority of the time.

So sometimes it surprises people when I tell them that 60% or more of my traffic comes from free sources.

And it's not from free banner exchanges, exit exchanges, or any of those box solutions.

My free traffic comes from one simple principle.

The targeted traffic I want is already online. There are crowds of customers already visiting web sites in my niche.

My goal as a webmaster is to simply get myself in front of the crowd that's already there.

I call this the "OPT" method. I'm going to build the traffic at my site using "Other People's Traffic."

I'm sure you've heard of OPM which stands for "Other People's Money" and is how many people have become real estate millionaires. They buy real estate for little or no money down.

Well, when you use other people's traffic, you'll be able to get yourself in front of millions of visitors with no money down.

Those web sites have already worked for years to build large email lists, top search engine rankings, and relationships with their customers.

Instead of going through the same agonizing time consuming process, just tap into the traffic flood they've already built.

Below are just a few of the methods I use to accomplish this...

1. Free Articles

This one is pretty common knowledge now, but most people still aren't doing it. Write up a short article with a hot title and submit to ezines in your niche.

Then do another one. Then another. Keep writing and sending articles. Don't advertise in the article itself. More articles get rejected for being an advertisement than any other reason. Provide good unique content in the article and use a 5 or 6 line resource box at the bottom to advertise.

TIP: If you have an affiliate program, then give the publishers permission to use their own affiliate link in your resource box when they publish. They get content PLUS profit from publishing you.

You can make submitting easy with the Ezine Announce software: http://wetrack.it/eza/af.cgi?927

2. Free eBooks

There are a ton of free ebooks out there, so a lot of people don't believe it's any use any more. You couldn't be more wrong. My free ebooks are still being passed around and given away on thousands of web sites.

The majority of free ebooks are worthless. They don't get passed around because all they are is an advertisement for someone's product.

There's no content and no value in them.

TIP: Don't even try to give away a free ebook on your site unless you could easily charge $19.95 or more for it. If it's not good enough to sell, then it's not good enough for sites to give it away to their visitors.

3. Reciprocal Links

The #1 key to top search engine positioning today doesn't revolve around title tags or any other type of meta tags. The best way to get a top position is to have hundreds of top ranking relevant sites linking to you.

Search engines such as Google look primarily at your link popularity to determine your rank.

Plus, more customers find web sites through links than through the search engines...so you get a double traffic bonus through linking strategies.

TIP: Create your own "directory" of sites within your niche to get a huge boost both in traffic and in search engine ranking. The below software can help you do it quickly... http://www.cyber-robotics.com

4. Affiliate Programs

If you have your own product or service, then you should have an affiliate program. It's the ultimate online marketing weapon. You create the sales materials and other people will gladly send you traffic for a share of the profits.

Some web sites actually use this as their ONLY marketing technique. They just spend their time finding other web sites to promote for them.

Even if you have to give up 50% of the profits, who cares? This type of promotion is completely risk free, because you don't pay anyone a penny until a product is sold. You get paid. Your affiliates get paid.

http://www.netofficetoolbox.com

5. Joint Ventures

This is actually the next step up from affiliate programs. Find top businesses or ezine publishers in your niche...and set up a special deal for their subscribers and customers.

Give their customers a limited time discount or add in an extra bonus. The key to getting maximum results from an endorsement is to make it a truly special offer not available to others.

I've done this many times before and have sold tens of thousands of dollars in products with a single email. You can do it too...and it doesn't have to take you 3 years to build the list.

Find someone who has a strong relationship with their list. Make up a special deal for their subscribers. Split the profits. Watch the money come in.

It's money-on-demand.